Performance Marketing Specialist.
HR: Job Overview:

We are seeking a highly skilled Performance Marketing Specialist with strong expertise in managing and optimizing paid media campaigns across multiple platforms. The ideal candidate will be responsible for driving ROI-focused marketing performance, ensuring data accuracy, and delivering scalable growth through Meta, Google, TikTok, and other paid channels.

Core Responsibilities:
Manage Meta, Google, TikTok, and other approved paid media campaigns according to the agreed strategy.
Separate brand, non-brand, prospecting, remarketing, catalogue, and testing campaigns where required.
Maintain UTM discipline and ensure campaign naming conventions are followed.
Monitor spend, ROAS, MER, CPA, CTR, CPC, CPM, frequency, add-to-cart, checkout initiation, and purchase performance.
Coordinate with creative/content lead for ad creative testing requirements and fatigue analysis.
Identify underperforming campaigns and propose budget shifts, pauses, tests, and scaling actions.
Prepare daily spend and result snapshots and weekly paid media analysis.
Escalate pixel, catalogue, tracking, disapproval, learning-phase, and budget issues immediately.
Maintain ad account hygiene and documented testing history.


Requirement
3-5 years of experience in Performance Marketing / Paid Media
Candidates with UK market experience will be highly preferred.
Minimum 16 years of education (relevant bachelor's degree or higher)
Strong hands-on experience with Meta Ads, Google Ads, and TikTok Ads
Strong analytical and data-driven decision-making skills
UK market experience will be a strong advantage


How to apply
Interested candidates can send their CV to: rameen.zaib@premierhousewares.co.uk

Employment Type : Full-Time (Onsite)
Location: 42 E-1, Ghalib Road, Gulberg III, Lahore
Office Timings: Monday to Friday | 1:00 PM – 10:00 PM
Package : 300K